Agenda
Our media training is always tailored to your needs – below are some of the basics.
Some clients want to concentrate on key issues and questions that journalists will raise.
Others want to spend time finding and refining their best examples and stories.
We promise a challenging and fun experience.
Agenda
Practical Media Training, Drawn From Experience
Our Melbourne media training agenda is proudly practical, advising you on the whole process from first contact to post-interview.
One key difference between Interview Savvy and other media training workshops – we focus on content: what to say and how to best say it. We’ll find and refine your best examples, stories and calls to action. And yes, we’ll give you some tricks of the trade to deal with journalists.
Because everyone comes to Interview Savvy with differing needs, skills and confidence we keep things flexible.
Dealing with journalists from start to finish
Preparing for FAQs
Finding your best stories & examples
Understanding & connecting to your audience
Staying on message, regardless of the question
Sounding human in a world of robotic spokespeople
Moving from telling to persuading
Apologising / acknowledging blame
Keeping control of media interviews
Making & taking talkback calls
Dealing with nerves
Dealing with hostile interviews
Making opening remarks that count
Lots of tailored interview rehearsals
Lots of examples of good and bad media interviews
How to use “off the record” to provide background
Being eminently quotable
What to say when you’d rather say nothing.